Case Study · Fitness Technology
Strava MAXX
A short-form product motion piece for Strava MAXX, a beginner-friendly running experience built around four essential tabs and a simpler first run.
Motion · Product · Product MotionProject Overview
A Simpler Start For New Runners
Strava MAXX presents a beginner-friendly running experience built around four essential tabs and a simpler first run.
The piece shows what a familiar fitness product looks like when it is designed for someone on their first week of running: fewer screens, clearer progress and a tone that encourages rather than compares.
The Problem
Feature-Heavy Apps Intimidate Beginners
Feature-heavy fitness applications can feel intimidating to users who are only starting their running journey. The brief was to present the simpler experience without making the product feel stripped down or less aspirational.
What Venay Solved
A Product Story Told Through Motion
Product storytelling, interface animation and short-form motion design, produced and delivered as one piece.
Simplified Product Story
The experience was presented through four essential tabs so a new runner always knows where to go next and what progress looks like.
Interface Animation
Screens were animated to feel complete and familiar while removing the density that makes advanced fitness tools hard to approach.
Motion Storytelling
Short-form motion design presented Strava MAXX as a product story, showing how the simplified experience feels in use.
Impact & Results
Familiar Product, Lighter Experience
The piece shows how a familiar digital product can be simplified while still feeling complete and aspirational, in a few seconds of motion.
Motion piece produced and delivered by Venay Creative in 2026.
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