The first interaction your potential customers may have is with your logo – it sets the first impression of your brand and may set the tone for future actions taken by customers towards your brand. Most importantly, the overall logo design must be aligned to the core values of the brand.
When designing your logo, keep in mind that it is a primary brand identifier, with a visual style that must incorporate the brand colors and unique voice.
Ultimately, your product quality and customer experience play a key role in building your brand, but we cannot dismiss the importance of a visual representation that will help your small business as a point of reference.
You have a winning logo if your logo already does the following:
• Make a good first impression
While quality products are important, the first step is to attract your audience so they can give your products a try. And if your logo isn’t a well-designed, accurate representation of your company, it may very well put people off from even giving your products the benefit of the doubt and trying them out.
• Identify your business
A well-designed business logo conveys facts about the brand behind it — not just the name, but the type of brand personality that the business has, what sort of business it is, and the audience it caters to. Your logo may even indicate the products and services that you offer. Choosing your graphics carefully will help your logo to clearly identify your business, even if you don’t have the business name included as part of the design.
• Build recognition and loyalty
The logo will give your customers something to connect to, making your logo synonymous with your business. That enables them to pick it out of the crowd of other logos, distinguishing you from the competition.
Careful choice of colors and fonts, and opting for a simple design, can both contribute to an immediately recognizable logo.
Loyalty to your small business comes naturally as your customers clearly recognize your logo and connect it with the good experiences they’ve had with your company. With each good experience, they will be more likely to continue to seek out your business, and a recognizable logo will make that process even easier.
• Enable consistency
Logos are designed to be used — as the main identifier for your business, it belongs on every piece of marketing, on every page of your website, on business cards, on product packaging, and more. It also belongs on any branded material, such as your small business social media account. Using your logo across the board, it makes your branding consistent, as well as further contributing to the identification, recognition, and brand loyalty.
Branding can unite an audience, build confidence, and connects your values to like-minded audiences. We understand this & we take the time to create a brand that will speak to your target audience.