Why Your Website Needs Regular Maintenance

Why Your Website Needs Regular Maintenance

It is important to invest in a good website that will stand as a credible source of information about your business product and service offerings. Getting a website is only the beginning – you also need to consistently maintain your website – we have...
How to Build a Go to Working Market Strategy.

How to Build a Go to Working Market Strategy.

1. Identify Your Target Market The effectiveness of a go-to-market strategy depends on how well you know your market. That’s why building one should begin with a detailed analysis of your target market.   Your product may not be appropriate for everyone,...
4 Easy Steps To Creating a Winning Marketing Strategy

4 Easy Steps To Creating a Winning Marketing Strategy

There are no right or wrong answers in creating a compelling marketing strategy – these four ways can be used for different brands (products/services). It’s simple – Know who you are selling to, how to sell to them, and where you can find them. Do this and you will be...
COVID-19 Pandemic: When Disruption Meets Creativity

COVID-19 Pandemic: When Disruption Meets Creativity

The global outbreak of COVID-19 has proven to be the most disruptive, placing a lot of pressure on economies as well as communities. It has made it hard to fulfil the Sustainable Development Goals that seeks to “build resilient infrastructure, promote inclusive and...