Case Study · Mining & Resources
Arnot OpCo
A corporate identity built around people, industry, shared ownership, sustainability and transformation across operational and corporate environments.
CI · Identity & Brand ApplicationsProject Overview
Industrial Strength Needed Human Meaning
Arnot OpCo required a corporate identity that could represent industrial capability, partnership, community value and transformation.
The visual system had to work in very different contexts, from formal documents and presentations to workwear, vehicles, safety environments and site applications.
The Problem
One Identity, Many Environments
The identity needed to work across corporate documents, digital communication and operational environments without becoming fragmented. Each application had to feel like part of the same organisation.
What Venay Solved
An Identity Built As A System
Brand concept, identity rules and applications, developed as one repeatable system.
Brand Concept
The core symbol connected people, industrial process and resource value into one recognisable visual idea with a clear story behind it.
Identity System
Colour, typography and usage rules created a consistent framework for corporate communication across formal and operational environments.
Brand Applications
The system extended into stationery, apparel, safety wear, vehicle branding, signage and digital communication without losing consistency.
Impact & Results
One Identity Across Different Environments
One consistent identity system was created for use across corporate, digital and operational environments — an identity designed to hold together across boardroom, digital and site contexts instead of stopping at a standalone logo.
The strength of this project is the system: one concept translated into repeatable rules and applications that could support the brand as the organisation grew.
Similar Challenge
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